Mike Lindell, the controversial founder of MyPillow and vocal ally to Donald Trump, is claiming ignorance over the neo-Nazi symbolism in his pillow prices.

Lindell’s pillow company, which he founded in 2009, is currently offering customers the “Standard Classic MyPillow” for $14.88 reduced from $49.98.

But the discount has got critics pointing out a popular neo-Nazi symbol lurking behind the price.

The numbers 14 and 88 are two popular white supremacist numeric symbols, according to the Anti-Defamation League.

The first is a nod to the “14 words” slogan, “We must secure the existence of our people and a future for white children,” coined by David Lane – a member of the white supremacist terrorist group known as The Order.

Meanwhile, 88 is a common code meaning “Heil Hitler”, because H is the eighth letter in the alphabet.

    • Sludgeyy@lemmy.world
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      5 days ago

      Crazy thing is he has to give a 70.23% discount for people to even think about buying a pillow

      50 dollars for the world’s best pillow is a steal

      Something you use every night that can actually help with sleep and health. You shouldn’t be skimping on your pillow.

    • Tikiporch@lemmy.world
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      5 days ago

      To be fair, I see all kinds of $14.88 or $7.86 or other random prices at Walmart. Problem is, I know a person didn’t necessarily set those prices because it’s every product, seemingly at random.

      One dude decides what His Pillow costs, and he had to have chosen $14.88 for a reason. Maybe not because he’s a Nazi sympathizer, but maybe just to get in the headlines again. Either way, he knew the connection and what would happen, which is sell a bunch of pillows.

      • Letstakealook@lemm.ee
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        5 days ago

        The prices at Walmart aren’t random. The cents portion indicates things like limited buy, no longer stocking, temporary sale, etc. It has been over a decade since I’ve worked retail, buy they are indicators for employees.

        • kofe@lemmy.world
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          5 days ago

          Wait can you explain more? I’ve never heard of that, feel like I’m asking for a dirty trade secret

          • Letstakealook@lemm.ee
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            5 days ago

            This is only for discounted items, not regular priced items. There are a couple of different methods that can be used, but I’ll use the .8 that is being discussed. Basically, they will intentially price certain types of sale items and have all the prices of that type end the same way. So xx.89 indicates a regularly stocked item that is on sale, xx.88 indicates an item the store will no longer carry, xx.87 indicates an item that is not usually stocked and can not be ordered again, etc. This is just an example. The assigned meanings may be different, it has been a long time.

            • kofe@lemmy.world
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              4 days ago

              Gotcha, thank you! I’m gonna start paying attention for it and see if I can figure it out

      • Apytele@sh.itjust.works
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        5 days ago

        There are actually numeric codes to the Walmart prices iirc. It’s not white supremacist nonsense or anything inherently political though. It was Something like ending in 66 cents means that’s the last price cut vs 88 means there’s like 1 or 2 more planned discounts or something.

      • ShareMySims@sh.itjust.works
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        5 days ago

        but maybe just to get in the headlines again…

        …because he knew it is a Nazi dog whistle.

        So he’s either a Nazi, or he knows enough about Nazis to know how to appeal directly to them, and is happy to do so for publicity (so, an enthusiastic collaborator with Nazis at the very fucking least).

        You really should examine with yourself why you feel the need to jump to the defence of a Nazi.

        • Tikiporch@lemmy.world
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          5 days ago

          You basically paraphrased what I said. Maybe I’m not saying it in a way you parse as unsympathetic, but I’m definitely not defending Pillow Man. Most people seem to get that, or else I’d be absolutely demolished by negative votes.

  • Veedem@lemmy.world
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    5 days ago

    It’s amazing how this guy managed to basically throw away everything he had accomplished for a grifter who doesn’t even give two shits about him.

      • Veedem@lemmy.world
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        5 days ago

        Maybe though I don’t like using someone’s addiction to poke fun. He did a really good job of overcoming it originally and then pissed it all away like so many other’s left in Trump’s wake.

  • Randomgal@lemmy.ca
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    3 days ago

    Ok that sucks but are the pillows any good? 15 bucks would be a steal for a good pillow.

    • taipan@lemmy.world
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      3 days ago

      They’re nothing special. Look up “shredded memory foam pillow” on your favorite big retailer’s website and you’ll find a better deal, especially when you add the shipping fee.

  • nothingcorporate@lemmy.world
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    5 days ago

    Mike Lindell did a Nazi dog whistle, not surprised.

    Mike Lindell claimed he had no idea about how super Nazi it was: not surprised.

  • catloaf@lemm.ee
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    5 days ago

    I doubt he personally is setting those prices.

    Which means he’s got at least one neo-nazi on staff.

    • vaultdweller013@sh.itjust.works
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      4 days ago

      Not gonna lie, at least when it comes to the back and foot board a swatstika would make a pretty solid shape for a quad person bed. Put a bed in the void area between the arms.

      I do not know why my brain thought of this but the swastibed crawled up from the same part of my consciousness that tells me to mix Mayonnaise and Yogurt. So yeah take that as you will.

  • UmeU@lemmy.world
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    5 days ago

    He might as well be walking around with a Hitler mustache claiming ignorance. I could totally see him doing that.

      • partial_accumen@lemmy.world
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        5 days ago

        They’re going to hand over good money for a lumpy pillow from a two bit con artist and part time insurrectionist. Isn’t that punishment enough for the shopper? Nothing we could do to the redirect would punish them worse than having to use a a Lindell lumpy pillow.

        • FuglyDuck@lemmy.world
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          5 days ago

          It at least half will complain about the couch porn to Mike… or at least to the chat bit…

          So it’s meant to annoy Mike even more.

          And as far as I’m concerned… he can’t be punished enough.

          • partial_accumen@lemmy.world
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            5 days ago

            And as far as I’m concerned… he can’t be punished enough.

            I was referring to punishment for his shoppers. You can bet Mike doesn’t sleep on one of his own lumpy pillows, even if he should be in prison for his actions trying to overturn democracy.