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I think these guys get headlines exactly because they target things that “belong” to all of us. PETA throwing red paint on some rich schmuck wearing furs? That might get a minute of airtime. But (safely) paint Stonehenge, throw baked beans on the Mona Lisa, etc and every news outlet will cover it.
This is a good, short read. For those who are unfamiliar with the AGPL license that the author proposes we all start using, the main difference (and I am not a lawyer) is that under the AGPL, the source code including any modifications must also be made available to all users interacting with the software over a network. This prevents companies from making proprietary versions of AGPL software that are only accessible as a web service, which is one of the big ways that corporations are able to profit from GPL source code contributions these days.