Seems like people are going off the headline only, so here are some more details. While the results are predictable, it’s still worth exploring for how bad it is

The results? On TikTok, about a third of the content we watched were ads — but it didn’t always feel that way.

TikTok didn’t respond to a request for data on how frequently ads supposed are to on the bak site and how these ads are dispersed on the For You Page (FYP). However, a TikTok spokesperson told Insider ads supposed are to represent a small portion of the content people should see on their FYP.

Hannah’s observations

Sebastian’s observations