Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food “as a rare treat,” he told CBS MoneyWatch. “Nothing has made me cook at home more than fast-food prices.”

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

  • reddig33@lemmy.world
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    4 months ago

    If you can eat at a nicer place for the same amount of money, why would you eat at McDonald’s?

    • BobbyNevada@discuss.tchncs.de
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      4 months ago

      I would rather spend that money on a local burger joint. Give me a single named joint with a generic paper bag with grease stains on the outside.

      • spongebue@lemmy.world
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        4 months ago

        Unfortunately, so many local burger joints have a “flagship” burger featuring a Sysco patty, cheese, lettuce, tomato, and onion for $17, sides extra.

      • Wanderer@lemm.ee
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        4 months ago

        Anything where you can get a burger bun that doesn’t taste like it full of sugar is worth it over anything else.

        The bread quality in america is the lowest of the low.